22 Jul Top 4 Reasons for You to do Facebook Advertising
Nobody would have predicted in 2004 that Facebook would be as it is today. With more than 2.2 billion active monthly users and close to 1.5 billion active daily users, Facebook is a significant part of everyone’s life. This is a phenomenon that will never change as shortly as we continue to ride the currents of the information age.
Facebook is considered to be one of the highest-level advertising channels. If you’re not sure if Facebook advertisements will work for you, here are the top 4 reasons from Scream Marketing’s Facebook advertising experts to consider you to take Facebook advertising as a get-go option.
- Facebook Ads are easy to set-up and yield faster results
Setting up a Facebook campaign takes a little time and can deliver excellent business results. It is undeniably true that digital advertising produces a great ROI and that it can happen fast with the right campaign and product. That’s why you see Facebook ads for local small businesses as well as large corporations.
Anybody can log on to Facebook and set up a business manager account, set up a payment method and publish a campaign in a matter of a few minutes. You can even experiment with your campaign to find the lowest possible cost per lead through the likes of many of ad-creation tools.
You don’t need a huge budget to get started, and it’s pretty simple compared to running ads on other digital channels like Google.
- You can reach your right set of targeted audience
Millions of people use Facebook daily, and is it any surprise that it’s a great way to reach your target audiences? Facebook offers a multitude of comprehensive ways to reach specific people based on their behaviour on your website, their known likes, their involvement with your Facebook page, and other demographics such as age, gender, and location.
You can develop absolutely enormous audiences that produce a high ROI using Facebook ads. With the targeting options that are available to you as an advertiser and Facebook’s influence on consumer behaviour, Facebook is the ideal channel to reach your target audiences.
- Ad Campaigns of Facebook are highly customizable
You can build a perfect ad experience using Facebook ads. In contrast to another big name in the digital advertising space, Google, your Facebook ad experience could be designed to attract your perfect audience. That’s because Facebook has a huge spectrum of ad formats to choose from.
For example, you can create a compelling video ad that millennial cat owners can’t resist watching or an immersive canvas ad for senior cat owners that demonstrate every detail and benefit of your cat food product.
You can configure your ad design, copy, landing pages and practically any of the campaign features, including technical aspects such as:
- Targeting audience
- Optimization of delivery
These features make Facebook the most customizable marketing network, allowing you to create very specific advertising experiences.
4. Facebook is coming up with novel creative features every month
Facebook constantly adds more features and improves the user experience for both advertisers and standard Facebook users. That’s a big part of why Facebook has maintained growth for so long that it’s always delivering more value.
With the new updates rolled out by Facebook, we can expect that this social media giant will continue to make its ad network stronger and easier to use.
The quicker you understand to advertise on Facebook, the sooner you reveal the real power of social media advertising. The best time to begin learning about Facebook ads is to set up your Facebook Business Manager account and get in there and commence your campaign!
Scream Marketing in Newcastle upon Tyne will tailor your Facebook advertising campaigns to deliver your adverts to your exact audience. We are able to refine the delivery by a number of different demographics including, age, location and gender. More specific targeting like Business type, Industry and Relationship status is also effective. For any queries, you can contact us on 0191 241 3831